Excel for your small business CRM
It is very common for most small businesses to use Excel or spreadsheets to keep track of leads and customers. This is because the Excel or spreadsheet tools are very simple and easy to use and use. Also, since these tools have a wide variety of options, people use them based on their business needs to track leads. Although Excel is the convenient tool for tracking leads, many companies don’t realize its importance CRM for their business. Many small businesses also have confusion about moving from Excel to CRM tools. To get a broader idea, let’s delve deeper into this topic.
Many organizations prefer to use Excel because of its simplicity and with a few clicks we can turn data into impressive charts and data-driven materials. Even a little formula will make our job easier.
Although Excel has many advantages, all of these advantages are offset by some of the following disadvantages. These are the reasons why companies should use CRM before it gets too late to handle their data.
There has always been a discussion among many companies about moving from Excel to CRM. With more advantages, Excel also comes with major disadvantages while handling customer data.
What is CRM software?
CRM (Customer Relationship Management) It is a tool designed to help organizations build a better relationship with their customers. CRM provides a complete picture of all customer interactions, tracking your sales, organizing, and prioritizing your tasks. Every business can experience a unique and seamless experience of handling customer data with CRM.
The CRM tool allows you to store customer and prospect contact information, identify sales opportunities, record service issues and manage marketing campaigns, all in one central location.
Who will benefit from CRM?
Businesses of all sizes from small businesses to enterprise-level businesses that want to drive business growth in sales can take advantage of CRM tools and features. especially a CRM More useful for small businesses as teams anticipate their sales which in turn helps in getting more profits by making more deals. Some companies that have a dedicated sales force, marketing team and seek to increase efficiency through the use of CRM.
Key reasons to consider CRM over Excel
1. Lack of security and control
Many companies practice having a single excel sheet to handle all the data. This will make the excel larger and increase the risk of data sharing between team members. If you are using the same file for more than two users then it will be difficult to keep track of the changes made and also the data security is not locked. This definitely affects the bottom line of your business.
2.Excel is vulnerable to fraud/corruption
Fraudulent manipulation of Excel files will result in data loss. In case of data loss, it is very difficult to recover the original data. Even if you recover data, there may be a chance of losing data, which cannot be recovered.
3. Excel is difficult to troubleshoot or test
It is not uncommon for spreadsheet data to be distributed across multiple folders, workstations, or geographic locations. Although it is possible to locate all linked files, it will take more time to trace the formula logic from one linked cell to another. Similar issues may appear while troubleshooting any suspicious data.
4. Excel is not designed for collaborative work
Multiple exchanges of data files are common among companies. It is also important to track changes. Excel makes it difficult when a business is expanding across many countries or if team members are divided by a great distance, the only option to exchange data is via email. Different team members will stumble to keep track of which files are comparable. As a result, people may be working on an older version file.
5.Excel is difficult to standardize
Merge process becomes hectic due to the report generated with Excel spreadsheet. Reports will be generated in different sheets, which makes it difficult to consolidate data into one sheet which in turn requires many formulas and pivot tables.
6. Excel is hard to manage
When a new person takes over as part of a business change, they need to start from the beginning. He needs to understand the concept and formulas built into Excel before starting his work. It may take at least a week for them to understand, so there may be delays in work.
If you have CRMCould you
- Keep all data in one central place, accessible to all relevant team members
- Respond to customer requests and needs faster
- Develop a strong long-term relationship with a more personalized service
- Improves the process of managing leads, closing rates, and help tracking sales Activities that help improve sales methodologies faster, easier and cost-effective
- Increase profits and revenues, by extracting more value from the customer base and with more efficient and streamlined processes
- To enable the Sales, Marketing and Customer Service team to work together towards the common goal of being on the same page with customers
- To overcome the drawbacks of excel, you can choose the right CRM that is suitable for your business and almost everyone CRMs Provides options to migrate data from Excel to CRM
Benefits of using CRM
1. Better customer service
CRM manages all of your contacts and collects critical customer information—such as demographics, purchase histories, and past messages across all channels—and makes it easily accessible to anyone in your company who needs it.
2. Increase sales
A CRM tool can help you streamline your sales process, build a sales pipeline, automate key tasks and analyze all your sales data in one central place, which can lead to increased sales and productivity.
3. Improve customer retention
The CRM will provide sentiment analysis, automated ticketing, customer support automation, and user behavior tracking to help you quickly identify and address issues with your customers.
4. Detailed analytics
CRM software usually has built-in analytics capabilities to contextualize data, breaking it down into actionable items and easy-to-understand metrics.
5. High productivity and efficiency
CRM can show you a dashboard on how your business processes are working and where your workflow can improve.
6- A central database of information
Another thing CRM software does best is provide a central database with all the information about your customers making it easily accessible to anyone in your company who needs it. This makes it easier for the salesperson to know which products a particular customer is interested in.
7- Manage communications with potential clients
a CRM It automates the process, alerts your employees when they should reach out to a prospect and tracks every interaction, from emails to phone calls.
8. Improve customer segmentation
Listing hundreds of contacts can be overwhelming. CRM will automatically segment your contact lists based on your criteria, making it easy to find the ones you want to contact at any time.
9- Automated sales reports
CRM can also help your team members assess their performance, track bids and goals, and check their progress on each of their projects at a glance.
10. More accurate sales forecasting
With any business process, you need to be able to review your past performance and plan strategically for the future. With automated sales reports in your CRM software, you can identify key trends and get an idea of what to expect from your future sales cycle performance
11. Streamline internal communications
a CRM It makes it easy to track how other employees talk to potential customers, helping your team maintain a unified brand voice. It also allows team members to send notes or alerts to each other, and to tag projects.
Despite its many advantages, Excel has major drawbacks in handling customer data. You can tinker with formulas or you can get certificates in Excel courses, but when it comes to handling customer data, CRM is the best option for maintaining a safe and confidential relationship with your customers. Try a CRM for your business and for sure you will see improved results.